By Alex Matthews

InSynch - Brain - Marketing and Performance Analysis

An application developed for the purpose streamlining the choices of potential marketing tasks by client sector and analysing the results of those actions to further improve subsequent marketing activities by client sector

This tool supports a self referencing structural hierarchy of marketing actions and using a star rating system based on the results of previous marketing tasks, aims to utilise the feedback to further promote the most effective marketing strategies by client company sector.

"We have a secret tool at InSynch that no other marketing agency has, and only our clients get access to it... A tool that gives us a cutting edge when marketing our clients....

...InSynch Brain! An online intelligent digital marketing tactic system

Every single time we use a tactic (over 150 times each week), we record the business, sector, size and most importantly how successful it was. Also, who in the team did the work.

This means any new business we work with immediately benefits from our deep knowledge of what works in their sector, and we know who best to deliver it.

It also saves our team having to remember over 600 digital marketing tactics and also which one they have or have not used...

....Our clients get the latest techniques, customised for their sector and size, weaved into a digital marketing strategy that works."

- Eddy Webb - InSynch

Key Features

  • 1. Account management
  • 2. Custom permissions
  • 3. 3rd party integrations with Harvest a commonly used time management and billing platform
  • 4.Self referencing hierarchical structures and task filtering
  • 5. Star ratings and advanced filtering of untested marketing opportunities

Technologies

  • 1. Ruby on Rails
  • 2. MySQL
  • 3. Apache

Additional

  • 1. Open Auth - Harvest & Google authentication Integrations
  • 2. DataTables
  • 3. jQuery
  • 4. Docker
  • 5. Bootstrap

Roles

  • Project Manager - Alex Matthews
  • Systems Architect - Alex Matthews
  • Testers - Alex Matthews
  • Developers - Alex Matthews

Sole Architect

* Whilst under contract with SmartData UK Ltd

Example application screenshots

Note: Any visible contact details are for demonstration purposes only

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